Prime Point Alliance

A consumer-focused alliance that acquires and scales e-commerce brands alongside our partners.

About Us

A new kind of consumer company built on partnership.

Prime Point Alliance is a portfolio of digitally-native consumer brands built within the Amazon ecosystem. We acquire founder-built brands and bring them into an alliance of premier operators who run and grow them — giving each brand institutional-grade infrastructure without the overhead of a traditional holding company.

How We Work

We acquire high-potential consumer brands — then, unlike traditional aggregators, we partner with experienced operators to scale them.

01

Acquire

We identify and acquire high-potential brands from founder-operated e-commerce businesses — durable IP with proven customer demand.

02

Partner

Unlike traditional aggregators, we don't run brands ourselves — we pair each with a premier operating partner who leads marketing, fulfillment, and growth.

03

Scale

Our operating partners grow each brand across channels — expanding reach, sharpening margins, and building durable value.

Repeatable with every new brand we acquire.

Portfolio & Reach

Actively building a portfolio of profitable consumer brands across multiple categories.

Operated by a network of premier partners with deep expertise across Amazon, DTC, Walmart, and retail.

Nutrition & Supplements
Personal Care & Beauty
Health & Wellness
Home & Kitchen
Fitness
Apparel & Accessories
Pet Products
Solomon Hedaya
Leadership

Solomon Hedaya

Co-Founder & CEO

Solomon brings 15+ years driving growth across retail, e-commerce, and consumer brands, with executive roles at Front Row, Orva, and Centric Brands. Prime Point Alliance is built on the depth of relationships he has developed across the founder, operator, and investor community — the connections that surface great brands and bring the right partners to every one.

Let's talk.

Prime Point Alliance
New York, NY
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